New Pikachu and Eevee themed Pokéfloat revealed for the Macy’s Thanksgiving Day Parade
The Pokémon 25th anniversary logo was revealed during the Macy's Thanksgiving Day Parade on November 26, 2020. So it's only appropriate that this year's Macy's Parade would include the introduction of a brand new Pokémon balloon. The new holiday themed balloon features a Pikachu and Eevee in winter clothing, riding in a giant sled with a Poké Ball design.
Colin Palmer - Vice President of Marketing - The Pokémon Company International said:
Pikachu and Eevee are the perfect ambassadors to represent the fun and joy of Pokémon in this new balloon debuting during the brand’s 25th anniversary year. Pikachu remains an icon of the brand, and its annual appearance in the Macy’s Parade has been delighting fans and families for decades. The introduction of Eevee, known for its unique Evolution abilities, is the perfect Pokémon friend to join Pikachu and represent the brand as we look to the future and all of the fun and adventures which are yet to come.
Pokémon has long been part of the Macy's Thanksgiving Day Parade, with the introduction of the original "Flying Pikachu" balloon dating back to the 5th anniversary of Pokémon back in 2001. That original balloon was retired in 2006 in the August 2006 Party of the Decade in New York City's Bryant Park as part of Pokémon's 10th Anniversary Celebrations. A second Pikachu balloon debuted in the 2006 parade, featuring glowing cheeks, and chasing a Poké Ball balloon. The third, introduced in the 2014 parade, wore a green scarf, and held a small, Pikachu-shaped snowman.
This is the first time that another Pokémon will be taking to the skies to join Pikachu as a balloon, however it's not the first time other Pokémon have joined the Macy's Thanksgiving Day Parade. Back in 2010, Reshiram and Zekrom featured in the 2010 Parade as ground based floats ahead of the release of Pokémon Black & White the following year.
Jordan Dabby - Producer - Macy’s Thanksgiving Day Parade said:
The Pokémon balloon has become a mainstay of the Macy’s Thanksgiving Day Parade and one which fans and families look forward to year after year. As Pikachu prepares to brighten the Parade route for the 21st consecutive year, we’d like to welcome Eevee to the Macy’s Parade as we look forward to them both delighting viewers for many years to come.