On the Origin of Species: Sobble, Drizzile, and Inteleon

In the latest message to players of Pokémon Masters EX from Producers Yu Sasaki and Tetsuya Iguchi, a range of events and updates coming to the game in advance of the two-year anniversary at the end of August have been announced.

Following on from campaigns in North America and the UK earlier this year, Australian Pokéfans will now have the opportunity to experience the disappointment of scalpers, investors and thieves ruining the fun for everyone else (and especially the kids), with Macca's planning to launch their 25th Anniversary Pokémon collaboration here Down Under.

From July 27th, for a period of one month, Pokémon will be taking over the toy section on the 4th floor of the historic Harrod's department store in Knightsbridge, London, as part of the ongoing celebration of the Pokémon franchise's 25th anniversary. Harrod's will be exhibiting as part of the takeover special displays of each of the starter Pokémon from every generation of the game to date.

Niantic has announced that Eevee, the Evolution Pokémon, will be returning for a two-day Community Day event on August 14th and 15th, 2021.

Niantic has revealed details on parts 1 and 2 of the Ultra Unlock events for completing all 24 challenges in the Global Challenge Arena during Pokémon GO Fest 2021.

If you haven’t been following much (or really, any) Pokémon news of late, Pokémon UNITE is a new Multiplayer Online Battle Arena (MOBA) game brought to us by Tencent, currently available on Switch and, come September, iOS and Android devices - crucially, it’s also free to download and play.

The nature of a Free to Play (FtP) game, with constantly evolving features and varying levels of content depending on what you’re prepared to pay, makes it difficult to provide a conventional, comprehensive review of Pokémon UNITE, so instead we’re going to share our first impressions on the title. Later down the line we’ll be checking in to see how the health of the game is holding up, how well new content has been received and whether or not the balance between free and paid content feels egregious - many FtP games have boasted a strong start, only to be later hobbled by irritating economies.

The next set of Pokémon Trading Card Game V Battle Decks, based around Rayquaza V and Noivern V, has been announced by The Pokémon Company International for release worldwide in October, 2021.

Pokémon characters have been used as mascots for a variety of campaigns in Japan for many years, perhaps most frequently in relation to regional tourism. This time, it's Vaporeon's turn to join the cast of Pokémon mascots, after they were named the official ambassador for Water Day by the Japanese Ministry of Land, Infrastructure, Transport and Tourism.

Players of the Pokémon Trading Card Game Online can receive a free Full Art Marnie card using the code 「PC4YOURCHOICE」, which was revealed earlier today on the Pokémon Players Cup IV - TCG Region Finals Day 1 livestream on the official Pokémon YouTube channel. This code is limited to the first 50,000 players, and is only valid until July 26, 2021.

The 25th anniversary celebration of Pokémon continues with a new single that will be part of the Pokémon 25: The Album. "Take It Home" is sung by BRIT Award recipient Mabel, produced by Tommy Brown and Mr. Franks. The music video is directed by Sophia Ray. With an infectious beat and a bright, summery vibe, the song celebrates being the kind of friend that others can count on. The track single is available on all digital music platforms.

The Pokémon Company International and TiMi Studio Group have announced that Pokémon UNITE will release on July 21, 2021, for Nintendo Switch systems. Pokémon UNITE will be free-to-start, with optional in-game purchases available. To celebrate launch and as an early download bonus, players who log in to the Nintendo Switch version of Pokémon UNITE by August 31, 2021 at 14:59 PM UTC, will be able to claim a Unite license for Zeraora using the in-game mail system.

The official Pokémon Café Mix Japanese Twitter account has announced that Grookey will be returning as a Special Customer from July 14 to July 28, 2021. This event allows you to befriend Grookey to recruit it as a Staff Pokémon for your Café. You can also take this chance to increase your friendship level.

The official Samsung Mobile US Twitter account has posted a special code that allows Trainers to redeem a free Shirt and Cap in Pokémon GO, as part of a promotion for the latest phones in the Samsung Galaxy A series.

The previously announced Pokémon GO event that was intended to commemorate the launch of Pokémon Air Adventures has now been postponed to an unspecified date, due to ongoing increase in COVID-19 cases in Japan, and around the world.

Pokémon Dens will be occupied by Pokémon that inspired the games' curry Taste Ratings in Pokémon Sword and Pokémon Shield through to 4:59 p.m. PDT on July 11, 2021. Koffing, Wobbuffet, Milcery, Gigantamax Charizard, and Gigantamax Copperajah will all be appearing more frequently in Max Raid Battles. Very rarely, you may also encounter a Shiny Gigantamax Copperajah. If you managed to defeat a Pokémon in a Max Raid Battle during this event, you'll receive Bach's Food Tin in Pokémon Sword or Bob's Food Tin in Pokémon Shield. They are rare ingredients that can be used to prepare curry at your Pokémon Camp to help you complete your Curry Dex.

Niantic has released additional details about in-game events, activities, and rewards that players can expect from Pokémon GO Fest 2021.

Niantic has announced more details about Google Play's sponsorship of Pokémon GO Fest 2021, including several promotions that will be happening in the lead up to the start of GO Fest 2021.

A new event has started in Pokémon Masters EX, the Rock-Type Gear Event. This co-op battles event allows you to obtain 3☆ Rock Gear, and will end on July 14, 2021 at 10:59 p.m.

The first batch of 12 episodes of Pokémon Master Journeys: The Series will be available on Netflix in the United States from September 10, 2021, with more episodes following approximately every three months for the duration of the season.

The Pokémon Company International has announced the regulations for the Ranked Battles Series 10, which will begin on August 1, 2021. Players will battle with Pokémon Sword and Pokémon Shield.